This was a seperate project with a goal of creating a promotional poster for our choosen product. We came up with three ideas and then selected what we felt was our strongest of the three. One of my other two ideas was to place the cereal on a store shelf with other cereals to showcase the differences between them; for example, you can see the product through the packaging and it’s in a glass jar, symbolizing a homemade product and not just factory made. The second idea was to simply place the whole product line on a neutral background simplifing the promotion down to the design and what is in the jar. I chose this poster out of the three because to me, the ingredients are the important part of making food purchases. I wanted to point out that all the ingredients used in the product are from nature, nothing is manufactured.

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